<!DOCTYPE html>
<html lang="en">

<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <meta http-equiv="X-UA-Compatible" content="ie=edge">
    <title>Document</title>
    <style>
        .logo {
            width: 195px;
            height: 42px;
        }
        .logo a{
            width: 195px;
            height: 42px;
            background: url(images/logo.png) no-repeat;  
            display: block; 
            text-indent: -999px;
            overflow: hidden;
        }
    </style>
</head>

<body>
    <div class="logo">
        <h1>
            <a href="#" title="网站平台的简介">平台名称</a>
        </h1>
    </div>
</body>

</html>